![]() ![]() The app's privacy policy and terms of use are available on the Mail Designer 365 website. The app offers a free test-drive with no obligation or cancellation needed. Mail Designer 365 is available with an annual or monthly subscription plan, and the price may vary by location. Users can send newsletters via their email account, MailChimp & Campaign Monitor, Direct Mail, export as HTML and upload to any newsletter service or marketing automation platform, export as a PDF, export as a website, and export guides for all popular newsletter services. Mail Designer 365 offers advanced sending features such as live preview, preflight-checking, inbox preview snippet, access to the Mail Designer 365 Testmail service, and team feedback and todo tools. The app also allows users to share a web-based preview of their design and get feedback from team-members using any device. Users can send newsletters directly from their own email address through Mail Designer 365 or export them to their preferred email service provider. Mail Designer 365 produces modern, tried & test HTML that works with all email clients, including Outlook. The app offers 200+ professional templates, millions of layout combinations, built-in image editing tools, advanced typography, and web-font support. Look for a designer who understands the need to work (creatively) within USPS requirements.What is Mail Designer 365? Mail Designer is an app that allows designers, marketers, web professionals, and businesses to create professional, mobile-ready, and responsive newsletters for desktop and mobile devices without requiring HTML coding. So what should you look for in a graphic designer for your direct mail campaigns? Make sure you hire someone who understands that the goal of the design isn’t just to look good and get noticed, but also to get people to respond. ![]() But if those choices violate USPS regulations, you could pay a hefty surcharge-or even have your mailing rejected completely. An uninitiated designer might opt for an unusual shape or size or color scheme in the interest of catching the potential customer’s attention (which makes sense from a design point of view). Then, of course, designers have to deal with the infamous USPS requirements and specifications. Most designers will tell you that “white space” is key in design, but sometimes barcodes and space for recipients’ addresses eat up that white space-leaving the mailer looking crowded and difficult to read. Using reversed type (such as white type on a black background) may look dramatic and eye-catching on a large, backlit computer screen (showing at 200% of original size), but what does it look like on a 4.25-by-6-inch postcard that’s been through a sorting machine at the USPS? A good direct mail designer understands that.Īnother thing a qualified direct mail graphic designer understands is that what appears on his or her computer screen is not necessarily what the prospect receives in the mail. You don’t want prospects to frame the postcard you send them-you want them to call you or visit your website. The most successful direct mail packages aren’t just attractive-they’re effective. It’s also why choosing the right graphic designer for your mailing is so important. In direct mail circles, it’s been pretty commonly accepted for years that the design of your mailing can be responsible for as much as 20 percent of its success. We’ve talked before about the importance of good design when it comes to your direct mail package (whether that’s a flier, an envelope mailing or a postcard mailing). ![]()
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